From gas powered downtown staples to solar powered beacons, light poles have been a part of city life and transportation for more than a century. It didn’t take long for some to monetize street poles given their proximity to street and their public visibility. Today, it is difficult to go to any sports venue or downtown area without seeing light pole banners right along with them. Check out this history of street pole banners and how they have evolved in today’s society.
https://www.curbed.com/2018/1/16/16880306/street-light-banners-light-poles-history
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