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Traditional advertising making a comeback?

Are digital ads coming to an end? Anyone with a social media account knows that digital advertising is going strong, however this Wharton School article looks at the possible decline in digital advertising and trends in consumer behavior are shaping the future of advertising. As the digital climate evolves and changes over time, traditional advertising remains an important factor in the marketing mix.

Read the full Wharton article here: http://knowledge.wharton.upenn.edu/article/end-digital-advertising-know/

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