Signage has been a critical part of the success of retail merchandisers for years and years. Part of a mix of messaging and promotion, retailers have learned a thing or 2 about the best ways to utilize both interior and exterior signage to increase the visibility of their brand/products. This article on signage best practices explores the advantages of indoor and outdoor signage with some helpful tips on design, placement and format to sharpen your signage strategy!
http://www.vmsd.com/content/best-practices-creating-effective-retail-signage
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